Yoga Teacher Training Lead Gen - Meta + Google Ads

Background

Boutique yoga studio in a European capital running a flagship RYT 200 instructor certification program. Premium price-point (around $2,700 per student), one cohort per year, 9 weekends of training. Goal was to fill the next cohort with committed students who could actually afford and complete the program – not bargain hunters or hesitant browsers.

The challenge with selling a high-ticket course:

premium price – a yoga course at this level competes with international training brands
long consideration cycle – people don’t book a 9-weekend identity shift on impulse
previous campaigns brought too many leads with budgets 30-50% below the course price
studio owner’s time on phone calls is the bottleneck, so leads had to be pre-qualified

Execution

Meta Ads with native lead forms + Google Ads Search running in parallel
Mix of video and AI-generated static creatives – AI statics out-converted traditional photo in this niche
Pre-qualifying lead form asked about prior yoga practice, budget range, and what students wanted out of training
Google Search captured high-intent branded and course-related queries, landing on a dedicated cohort signup page
Leads from both Meta and Google fed into the same email + phone follow-up sequence so the studio owner had a single inbox to work

Lead Flow

Lead submits Meta form or completes the Google Ads signup page
Pre-qualifying answers attached to the lead
Lead emailed instantly to the studio owner and her assistant
Phone call same day, classic high-trust conversation about the program
Enrollment confirmed and deposit collected before the cohort starts

Why It Worked

Three things mattered more than the rest:

the pre-qual form filtered out tire-kickers – leads arriving at the studio owner’s inbox were ready for a real conversation
AI-generated statics opened up a much wider testing cadence than the studio could shoot in-house
Meta + Google ran on the same offer and feed into one phone-call funnel, so attribution and effort stayed simple

Selling a $2,700 course off a $1,300 ad budget only works when every lead the team touches is worth touching.

Results

Ad spend: ~$1,300
Leads generated: ~55
Students enrolled in the certification program: 20
Revenue from enrollments: ~$54,000
ROAS: ~41x
Period: ~2 months leading up to cohort start

Takeaway

For premium course businesses with cohort-based delivery, the right ad system isn’t about lead volume – it’s about lead fit. A pre-qualifying form, two complementary traffic sources, and a single phone-call funnel turned a modest ad budget into a fully-booked cohort, with the studio owner spending hours – not weeks – on the close.

Project info

Talk With Expert

+1 (508) 388-5914

Email us

phil@philgrabowski.com

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Lead gen built around the price of your offer, not the noise of the market. Reach out below to talk through your setup.